Sunday, January 10, 2016

Why Some Homes Don’t Sell and Why Yours Will

KCM Speech Bubbles

It is amazing how many people start giving you advice when you tell them you are thinking of selling your home. In most cases, this advice is coming from people that do not sell real estate on a full-time basis. When a seller decides that they are going to put their home on the market for sale, sometimes it's a friend, a relative, or a complete stranger who happens to be an agent. Avoid the costly and time-consuming process of listing a home and NOT getting results. Here are a few mistakes that we see sellers make all the time. We want you to be successful THE FIRST TIME.

Waiting for the “Right Time to Sell”

You might think that waiting just a little longer might net you a higher sale price, but there is no significant difference between seasons. Long term market trends lasting many months or years have more impact on price. The right time to sell is when you are ready to sell.

Pricing Your Property Too High

This is an error that can cost you the most. Look at your home through the eyes of a buyer, not as a seller. Find a realistic price range by comparing similar recent sales and set a price that will generate early buyer interest. Remember you can turn down any unrealistic offers but if you price it too high you may miss the opportunity to negotiate an offer, which could cost you time and real money in the form of carrying costs.

A Unique Marketing Approach

Not every home is the same, so how can one type of marketing work for all? In order to create demand for a home, there must be a specific marketing plan for that type of home. If there is not a specific marketing plan, the agent is probably using a “One Size Fits All” approach. This is ineffective because it is relying on luck to generate showings and offers. Remember there are hundreds of different types of homes on the market now and there is a different type of buyer for each one.

National award-winners and seasoned Realtors with over many years of experience in Northern & Central New Jersey, Rahul & Smitha and their team have become New Jersey’s “Go To” agents and consistent leaders with a reputation for tenaciously protecting their clients’ interests. They specialize in Morris, Somerset, Essex, Union and Passaic counties. | |