Thursday, January 29, 2015

Can Home Staging Really Win Over Buyers?

Staging & Buyers

It is said that home staging can significantly influence buyer’s perceptions of a home and even 
motivate them to pay more, according to the National Association of REALTORS 2015 Profile of Home Staging, a survey of more than 2,300 REALTORS representing buyers and seller. 
Eighty – one percent of realtors who represent buyers state that staged homes make it easier for potential buyers to visualize a property as their future home.  Forty – six percent of those same agents also reported that staging makes their buyers more willing to tour a property they viewed online and 45 percent say that buyers tend to view the value of the home more positively if it is decorated to buyers’ tastes. 
Twenty – eight percent of agents said their buyers are even more willing to overlook other property faults if a home is staged, according to NAR’s survey.
Buyer agents also say that staging can potentially influence how much their buyers are willing to offer for a home.  According to this survey, thirty – two percent of buyers’ agents’ surveyed say that staged homes increase the overall dollar value that buyers are willing to offer from 1% to 5%; sixteen percent said it could increase offers by as much as 6% to 10%.

Whether you choose to stage or not it is vital that you take certain steps in order to ensure that your home is as “show – friendly.”  

Rahul and Smitha Ramchandani are a licensed real estate Broker-Salesperson/Sales Representative Team with Keller Williams in New Jersey. They are Buyer Specialists and Home Marketing Experts. You can reach Rahul and Smitha and their team online at: or